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THORSTEINN
EINARSSON
EMMA
DROGU
ALUMNI
Artists we have worked with throughout the LABEL 4 journey.
ÄNN · Dominique Jardin · Jugo Ürdens · Nathan Trent · Pan Kee Bois · Sadi · Zweikanalton
Beyond artist management and label work, we create culture-led brand marketing campaigns, live experiences and music projects for selected brands and clients.
We move strategically and focus on real, long-term success — reflected in awards, sold-out shows, festival headline slots, radio milestones and more.
ISABELLA VIERTBAUER
2016
LABEL 4 was founded by Isabella Viertbauer in 2016, after she had already made her mark creating some of Vienna’s most sought-after parties at the age of 22. Coming from a family with deep roots in the Austrian music industry, she continues that legacy through her own company.
2018
Daniel Viertbauer joined LABEL 4 in 2018, bringing experience from across the music business — from working with international artists at Universal Music to radio and television, time spent in Los Angeles and a role within Red Bull’s Global Culture Marketing team at its international headquarters.
Together, Isabella and Daniel have spent years shaping artist careers, advising clients and developing projects at the intersection of music, culture and marketing.
After years on the road, LABEL 4 has built its home base in the Salzkammergut region of Upper Austria, surrounded by lakes and mountains. From here, the team works closely with artists, clients and partners to create new projects.